By Raimundo Ortiz
Soon Time Inc., Hearst, Conde Nast, and there is speculation that Meredith Corp. too will be joining in a venture to create a new digital reader that will try to improve on the Kindle’s capabilities.
This new reader will be more magazine and newspaper-friendly, because Kindles render in black-and-white and don’t replicate four color ads. This will presumablygive users more of the online experience than they would have with a Kindle.
In my mind, its like cutting-edge handheld video games and their improved graphics. It’s far more like its console counterparts than, say, game boys were during the ’90s.
This is a big step in the consumption of online content, and if successful, should provide greater incentive for newspapers and magazines to step their game up online.
Tags: Conde Nast, Hearst, Kindle, Meredith Corp., Time Inc.
