Good news for those predicting the demise of journalism…revenues are falling at a less precipitous rate!
It’s pretty sad that I’m almost celebrating that the New York Times’ ad revenues are going to fall 25 percent instead of 30, but the positives have to begin somewhere.
McClatchey Company is expected to see ad revenues drop in the low to mind-20 percent range which is a 28 percent increase from last quarter.
I’m confused about whether to be happy to read this news or not. The revenues are still dropping; that’s not positive. But the freefall seems to be slowing, and maybe a tourniquet finally applied to the wound. As these revenue drops recede maybe more time will be afforded to figure out new pay models to save the industry.
Here’s hoping.
